Parkinson Media

Media Buying: Television, Local Broadcast

admin — Tue, 08 Dec 2009 16:57:09 +0000

Television, what is it all about? Television is still a medium that reaches over 90% of adults every day. If you’re going to use it you should know how.

“If you don’t know where you are going, you will wind up somewhere else”

(Yogi Berra)

The first of my pages on television will hopefully help you read the road signs on your journey. Catch Media Buying: Buying Television, Local Broadcast Affiliates on my blog pages now. More of the series to follow periodically.

Media Buying

admin — Thu, 29 Oct 2009 16:58:44 +0000

All media buying is a mix of math, analysis and experience and this applies to new media as well as traditional.

Seems like internet and new media advertising is all anyone talks about these days. Well guess what; it has been estimated that about 85% of all media money is still spent on traditional media.

I’m going to share some of my thoughts on media buying in a series of blog pages. Hopefully this will help those of you interested in getting more value from your buys. I’ll begin with Traditional Media.

“The reports of my death have been greatly exaggerated.” (Mark Twain)

Catch the first page, Media Buying: An Overview of Traditional Media, on my blog pages now. More of the series to follow periodically.

Parkinson Media Launches Media Buying Blog

admin — Tue, 27 Oct 2009 17:00:47 +0000

Parkinson media is pleased to announce the launching of its Media Buying Blog.